NEW FACES. TIMELESS STYLE. MODERN REBELS. ALL HEART. NO RULES.

Long before Elijah Arroyo was a tight end for the Seattle Seahawks, before he wore The U across his chest in Miami, before the cameras and the combine, he was just a boy with a dream and a question that mattered more than anything else in the world.

On Saturday night, a group of models tiptoed their way down a three-foot-wide runway at the Covington Aquatic Center. The lights reflected off water, fringe, and wings. Seattle’s Ascend fashion show promised elevation, inspiration, and artistry. What unfolded was something far more complicated.

After 41 years, Eddie Bauer's Bellevue Square flagship closes its doors. New Face Magazine explores the impact on Seattle's fashion identity and the volatile business climate.

They love to wear indie designers like walking Pinterest boards but when it’s time to drop a simple tag? Suddenly everybody got amnesia.

NFM’s third annual Seahawks Gala is back this August — and this time, we’re throwing it back to 90s Grit, 50s Lit in a way that only NFM can.

This isn’t just a gala—it’s a statement. Nfm’s 2025 Seahawks event fuses football, fashion, and rebellion into one unforgettable night.

In the whirlwind of training camp, Laviska Shenault Jr. found a moment to sit down with NFM.

Max Israel’s transition from Seattle to Spain was a pivotal moment in his life, influencing both his personal perspective and professional..

Jake Bobo’s rise from an overlooked tryout hopeful to a fan-favorite wide receiver for the Seattle Seahawks is a testament to more than just

Andy Dooley by Kyle J Yunker of Zero Five Photography at Hyatt Regency Lake Washington In the bustling world of professional sports,...

By Iolani Ahn On Monday, August 26th, NFM Magazine’s Sport is Style Gala took Bellevue and Seattle by storm, bringing together star...

Jersey Virago is everything 90s fashion delivered: boldness, edge and unlimited creativity. She's a disruptor in the best way!

Skybound Spirits, a well-known and popular distillery, is proud to announce the launch of the Space Needle Vodka.

Walace Style: From Thrift Store Finds to Runway Raves In the world of fashion where creativity meets craftsmanship, Walace Style emerges...

Unraveling Seattle's counterfeit fashion scene. Discover how it's impacting our community and learn how you can be a part of the change.

In the heart of Seattle, an event unfolded that was nothing short of mesmerizing. The Cin Barron fashion show, held at the prestigious...

Last night, nestled in the heart of Capitol Hill, $pent Studios—a vintage and upcycle haven barely a year into its journey—played host to...

In the heart of Seattle's bustling sports scene, a young star shines on the ice, weaving a story of passion, dedication, and unwavering...

Last spring, Nfm was ahead of the curve, featuring the Seattle Seawolves Rugby team and NFL stars like DK Metcalf and Julian Love on our...

by Maude Maven, Haute Leaks Ah, darlings, let’s uncork the champagne and set the rumors straight! While I, your trusted Maude Maven, was...