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Why the NFL is the New Hot-Girl Aesthetic And What They’re Selling Us
High fashion is trading the runway for the red zone! Abercrombie & Fitch just became the NFL's first Official Fashion Partner, launching a "Style Concierge" for players.
Oct 28


The Tunnel Is the New Red Carpet
While the world was still obsessing over red carpets, NFM was already in the tunnel. Now Kyle Smith, aka the NFL’s first fashion editor, is proving what we knew years ago: athletes aren’t just rocking fashion, they’re redefining it.
May 23
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