Updated: May 14
By Isla Lewis
Victoria’s Secret, the lingerie brand that once reigned supreme, is trying to make a comeback. After years of declining sales and a public relations nightmare, the company is rebooting its iconic fashion show as a feature-length documentary.
The new film, which is set to be released in 2023, will feature a diverse cast of models and designers from around the world. It will also reportedly be more inclusive and body-positive than the previous shows.
However, some critics are skeptical of Victoria’s Secret’s latest attempt to reinvent itself. They argue that the company is simply trying to cash in on nostalgia and that the new film will do little to address the brand’s underlying problems.
Victoria’s Secret has been in hot water for years. In 2019, the company’s former chief marketing officer, Ed Razek, made a number of controversial comments about transgender and plus-size models. He said that the company’s “show is a fantasy” and that it would “never include transgender models.”
Razek’s comments sparked outrage and led to calls for a boycott of Victoria’s Secret. The company’s sales declined in the wake of the controversy, and it was forced to cancel its annual fashion show in 2020.
In addition to the controversy surrounding Ed Razek, Victoria’s Secret has also been linked to Jeffrey Epstein, the convicted sex offender. In 2020, it was revealed that Epstein had been a longtime customer of the company and that he had even been given his own private fitting room at one of its stores.
The connection between Victoria’s Secret and Epstein is just another example of the company’s dark side. It is a brand that is built on the objectification and sexualization of women, and it has a long history of mistreating its employees.
In an attempt to rebrand itself, Victoria’s Secret has hired a new CEO, Martin Waters, who has promised to make the company more inclusive and diverse. Waters has also said that the company will be launching a new line of plus-size lingerie.
It remains to be seen whether Victoria’s Secret’s new film will be a success. However, the company’s history of controversy suggests that it may be difficult for the brand to win back the trust of consumers.
As a millennial woman, I am deeply skeptical of Victoria’s Secret’s latest attempt to reinvent itself. I believe that the company is simply trying to cash in on nostalgia and that the new film will do little to address the brand’s underlying problems.