By: ᴢᴜɴᴢᴇɪʀʏ
Many say that beauty is pain, but it doesn’t have to be. Beauty, just us humans, comes in all colors, shapes, and sizes. One way to express and find love in yourself is through makeup. It is a form of art and expression; the possibilities are endless. You can be a blue eyeliner person one day and a pink lipstick person the next. It all depends on who you want to be that day.
Beauty doesn’t have to be harmful or unsafe, but for animals, it can be. Many brands test on animals and are not cruelty-free. Luckily, regular customers, influencers, and beauty gurus, have switched over to clean, vegan makeup.
Vegan makeup is the start to a new, harmless path down expression, beauty, and culture. Don’t know where to start? Here are the top five vegan beauty brands of 2022.
e.l.f. Cosmetics
e.l.f. Cosmetics has established itself as one of the best beauty brands. The company is consistently praised for their fair prices, high quality products, and accessibility as they are sold in drugstores and makeup stores around the country. They sell cruelty-free beauty products such as foundation, mascara, and moisturizers.
Tower 28 Beauty
Tower 28 Beauty is a newer brand that is glowing in the spotlight. After their advertisement promoting glowing and clean skin through their vegan makeup went viral, they’ve been adored by the masses. The admiration had boosted when. The company itself focuses on the idea that makeup can not only make you look good, but also leave your skin feeling good.
Youth to the People
Youth to the People came out with a facial cleanser that had everyone hooked. It is a newer brand and only holds a few products compared to larger skincare companies, but their Superfood Cleaners put them up high on the scale for competition. They continue to be a top selling skincare brand at Sephora.
Rue Santé
rue Santé is a substantial beauty brand from Seattle, Washington. The focus of rue Santé is wellness and truth. It is against superficial and synthetic products. The company is diverse as it not only focuses on skincare, but aromatics and lifestyle. It is most definitely a brand to look out for.
Gabriel Cosmetics
Gabriel Cosmetics is a natural and philosophical beauty brand. *The philosophy behind the brand is,”sustainable individual natural beauty while continuing to advocate healthy living,” According to Gabriel himself. The company was founded and is currently run by Gabriel De Santino. At age 18, De Santino moved to Seattle, Washington hoping to start a new company that would get rid of toxic makeup and create organic, vegan skincare. De Santino has created a brand that focuses on “one man’s vision of clearly defining natural beauty and being able to provide affordable and accessible vegan beauty products to consumers worldwide,” according to the Gabriel Cosmetics website.
Herbivore Botanicals
Herbivore Botanicals is dreamy and colorful. It is a large skincare company, solely focused on the power of nature and the expression of gentleness. The formulas in each product have been tested and created without synthetic ingredients and parabens. Their skincare is natural, high quality, and effective, and the packaging of the products are made from recycled/recyclable plastic only.
Beauty is a journey that begins once you discover what makes you feel beautiful. Just like human beings and every other living organism, beauty is diverse and creative. Everyone and everything is beautiful individually, and by working to take the pain out of selfcare, we can all be beautiful together.