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Color Matching for Skin Tones

Article by Alison Isko

Color analysis is more fun than it sounds. It’s not like data analysis, though I think it is very educational. Like the name might suggest, color analysis is the process of finding out which shades work for you. Gone are the days of looking washed-out, no matter the lighting! It’s time to usher in a new era of looking vibrant even in the worst lighting conditions imaginable.

To start, you need to find your skin tone­­––is it cool or warm? If your skin is cool, you’ll have pink or rosy undertones, and will likely have difficulty tanning or burn easily. If you have warm-toned skin, you’ll have golden undertones and will likely tan easily, with little risk of sunburn.

Now that you know your skin tone, it’s time to break it down even more. There are four primary color groups; if you have a cool skin tone, you belong to summer or winter and if you have a warmer skin tone, you belong to spring or autumn.

Alongside their cool skin tone, those with summer coloring will have light eyes and hair that is light brown or ash-toned blonde and does not have bright highlights. If this sounds like you, try out pastels––specifically pale blue, pink and yellow. If you’re feeling adventurous, you can also try gray or blue clothing.

If you have winter coloring, you will have dark hair and eyes and should wear the opposite of your summer friends. Opt for bright primary and secondary colors and avoid pastels and clothes with yellow or orange undertones.

For warm-toned readers: thank you for your patience. It’s time to talk about you now.

Those with spring coloring will have golden-blonde or brown hair with blonde highlights. Bright colors such as coral, pale orange, and ivory are recommended. Further recommendations involve steering clear of dark or muted colors.

And last to be discussed is autumn. If you haven’t seen yourself in any of the prior options, this is probably for you, but just to clarify––those belonging to the orange color group have hair of any color with gold or reddish highlights, and eyes of any color. If this sounds like you, you’ll look great in earthy and muted colors. Purchase red, green, and orange clothes and watch the compliments roll in.

There you have it. A short (but complete) guide to finding the best colors for you. This is by no means the law––purchase any clothes you like in any color you like. But if you ever want some guidance, this article is here to help.


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